What's the story? - Why you do what you do

season one May 20, 2023
Whats the story, pages of your brand story

No two stories are identical because every brand has a unique story.

Writing your brand's story is essential because it helps you connect with your audience more deeply. When you share your brand's story, you're giving people a glimpse into your values, mission, and vision. This helps them to understand why you do what you do and why they should care about your brand.


There are many benefits to writing the story of your brand. Here are a few:
  

  • It helps you connect with your audience on a deeper level. When you share your brand's story, you're giving people a glimpse into your values, mission, and vision. This helps them to understand why you do what you do and why they should care about your brand.

  • It helps you stand out from the competition. In today's crowded marketplace, having a unique brand story that sets you apart from the competition is more important than ever. When you have a strong brand story, you're more likely to be remembered by your audience.

  • It helps you build trust with your audience. When you share your brand's story, you show people that you're more than just a product or service. You're a company with a mission and a vision. This helps build trust with your audience, increasing sales and loyalty.

 

If you're unsure where to start, there are a few things you can do to write your brand's story. First, think about your brand's values. What are the things that are most important to your company? Once you understand your brand's values, you can develop your brand story. Your brand story should be authentic and relatable. It should be something that your audience can connect with on a personal level.

 

Here are a few tips for writing a solid brand story:

  •  Start with a strong introduction. Your introduction should grab the reader's attention and make them want to learn more about your brand.

  •  Be clear about your brand's mission and vision. What do you want to achieve with your brand? What impact do you want to have on the world?

  • Be authentic and relatable. Your brand story should be something that your audience can connect with on a personal level.

  •  Use visuals to tell your story. Images and videos can help to bring your brand story to life.

  •  Keep it short and sweet. People have short attention spans, so make sure your brand story is concise and easy to understand. 

  

Writing your brand's story is essential in building a strong brand.

By developing a compelling and authentic story, you can connect with your audience on a deeper level and build trust and loyalty. However, if you find yourself staring at a blank page and wondering what to write about who you serve and what problem you're solving?  

 

Hit the pause button. 

Take a step back to evaluate your brand. One of the critical benefits of evaluating your brand is that it helps you better understand your audience and how to tailor your brand to meet their needs. By analysing the marketplace and your competitors, you can identify.

  • Gaps in the market that your brand can fill and areas where your competitors might need to catch up.
  • Your brand's unique strengths and values and how to effectively communicate these to your target audience
  • How to communicate your brand story across all channels

The Brand Audit Notion Template is ideal for evaluating your brand. It will help you find the words to write your brand story, to express why you are the only person to solve their problem. 

 "In business, we are overwhelmed with information."

Steve Jobs made this comment in a Rolling Stone interview.

Steve Jobs mastered the art of telling business stories that had people on their feet, queuing around the block to buy a piece of technology he so eloquently told them what they needed and shouldn’t live without. 

Audience Problem: 3 separate devices

  1. phone

  2. iPod

  3. Internet

Apple's Solution: the iPhone!

One of the best examples of how to master storytelling can be found in Steve Jobs's speech on launching the iPhone in 2007 (full video).

 

Discover how The Brand Audit can help you assess your brand and identify areas that need improvement and growth opportunities. 

  

Did you miss last week's Chatterbox? Read it here.

 

 As a brand strategist, my job is to build and protect the brand's core, which is most vulnerable during change and transformation. I bring energy, fresh insights, and new ideas to the table, identify areas where the brand may fall short, and provide recommendations for improvement.

 

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