7 Actionable Tips to Find Your Dream Clients

season one May 06, 2023
7 Actionable Tips to Find Your Dream Clients in the Creator Economy

Issue: 013 | Read: 2 min. 46 sec. | Action: 30-60 minutes 


7 Actionable Tips to Find Your Dream Clients in the Creator Economy


In the Creator Economy, finding and connecting with your dream clients is essential for building a successful brand. Whether you're a freelancer, influencer, or content creator, knowing how to find and attract your dream clients is crucial for growing your business and creating a sustainable income.


Your brand is nothing without an audience.



 To help you get started, I've compiled a list of seven actionable tips to find your dream clients in the Creator Economy. I'll also provide additional resources and tips to help you implement these strategies to captivate your dream client. 



1. Define your niche and target audience

Knowing who you're looking for is essential to find your dream clients. Define your niche and target audience to understand who you want to work with and create content for. Start by analyzing your existing work and identifying common themes or topics. Use this information to clearly and concisely describe your niche and target audience. 

Resource: Don't Conform Niche


2. Optimize your online presence and portfolio

Your online presence and portfolio are your digital storefronts. Make sure they're up to date, showcasing your relevant work to attract potential clients. Keep your online profiles up-to-date, include relevant keywords, and showcase your best work. Make it easy for clients to contact you by having your email address and social media handles. 

Tip: Ensure your email signature is relevant and up-to-date and you have a Call-to-Action.


3. Leverage social media to connect with potential clients

Social media is a powerful tool for connecting with potential clients and showcasing expertise. Use platforms like Twitter, LinkedIn, and Instagram to engage with your target audience, share your work, and build relationships with potential clients. Use relevant hashtags and join groups to expand your reach and visibility.

Tip: Focus on establishing one social platform at a time. No one likes to be ignored, so make time to reply to comments and engage in conversations.


4. Network with other creators in your industry

Networking with other creators in your industry can help you find new clients and collaborate on projects. Attend industry events, join online communities, and engage with other creators on social media. Build genuine relationships and offer value to others to build a strong network of like-minded creators. 

Tip: I love the Ship 30 for 30 community. It's helped me to focus on writing for my dream client on Twitter.


5. Offer free value and showcase your expertise

One of the best ways to attract potential clients is by offering free value and showcasing your expertise. Create content demonstrating your skills and knowledge, and provide free resources like guides, tutorials, and templates. This can help you build trust with potential clients and showcase your value.

Advice: You could give everything for free, and people will still pay for you to support them.


6. Collaborate with other creators to expand your reach

Collaborating with other creators can help you expand your reach and attract new clients. Look for creators who share your niche and values, and collaborate on projects that showcase your skills and expertise. Use your existing network to find collaborators, or join communities and platforms designed for creators.

Tip: I began using Notion as a Second Brain (knowledge bank); through this platform, I have found a brand new community of like-minded souls.


7. Keep learning and adapting to stay ahead of the game

Finally, it's essential to keep learning and adapting to stay ahead of the game. Stay up-to-date with industry trends, learn new skills, and experiment with new formats and platforms. Keep an eye on the competition and always be willing to adapt and evolve your approach. It's beneficial to regularly audit your audience's problems, wants, needs and desires.



Unit 6: Audience

Here are five questions to consider when auditing your audience:

  1. Are your current audience members present in the market? 
  2. With whom do they interact in the market? 
  3. Why do they interact in the market? 
  4. When do they interact in the market? 
  5. Can they find the services they need, and if not, why not?

Answering these questions can help you better understand your audience


As always, get in touch if I can offer assistance.



We are in a cost-of-living crisis, making the market landscape fragile and susceptible. Now is the perfect opportunity to showcase your empathy and understanding. In return, you will gain valuable insights into your audience's challenges. 


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As a brand strategist serving the creator economy, my job is to build and protect the brand's core, which is most vulnerable during change and transformation. I bring energy, fresh insights, and new ideas to the table, identify areas where the brand may fall short, and provide recommendations for improvement


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