Pop-up Book ClubJan 14, 2023
Issue: 006 | Read: 2 minutes 39 sec | Action: 1-2 hours | Resource: Book Recommendation
Marketing a Love Story
I promised to share with you how to find your dream clients in January, but I must warn you there is no quick solution.
The first step is getting clear on your aspirations, strengths and values so you can begin to look for your dream clients, which I've covered in previous newsletters.
The second step is understanding the type of relationship you want to forge with your dream clients. One of the biggest challenges we face as solopreneurs are understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we need help to tell the story of how they will be helpful in the world and why they will matter to people.
Marketing is how we communicate our ideas. It has become a necessary evil for every business, but what if we adopt a different view? What if it was less about promotion and more about reaching out to people and helping them solve problems?
What if marketing was how we found a better way of doing work that matters to our customers?
What if marketing was where we began our journey toward understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be, then?
What matters most to your audience is not what is taught or sold but how it is delivered and how it makes your customer feel.
This week I'm sharing a resource - one of the best books I've ever read on brand marketing. There are a lot of books about how to brand your business.
And believe me when I say I've read most of them.
I wish I'd read this book 10 years ago at the beginning of my journey of solopreneurship. This book resonated with me from the opening paragraph; I was immediately hooked.
I am sharing it in my newsletter - so you don't have to wait 10 years to discover it, and I'm also stepping out of my comfort zone by creating a pop-up book club for subscribers who want to read the book and share insights.
Marketing: A Love Story
by Bernadette Jiwa.
From the opening paragraph, I felt a connection to the author - she had captured me as her client as I've since gone on to buy every book she has published and downloaded every audiobook - I fast-tracked from audience to raving fan.
For a few reasons:
It is an easy-to-consume book (less than 100 pages)
Teaches the importance of how to matter to your customers
Attention is more important than awareness.
The only way to matter is to determine what matters to your customer first.
What matters is not what is taught or sold but how it is delivered and how that makes someone feel as they walk out the door.
- You can purchase the book here Marketing: A Love Story by Bernadette Jiwa.
When publishing this newsletter, the book is available on Amazon.co.uk for; £2.50 on kindle and £6.99 for a paperback copy.
- I'd loved to host a book club, so you are invited to join me for a pop-up book club for Marketing a love story - email Emma "sign me up" if you want to be part of it.
The first 5 "sign me up" responses will receive a kindle copy of the book for free.
Once I get a feel for the number of people wanting to participate, I will get a consensus on the date and times. Fancy joining my experiment?
Got a question you want answered in my newsletter?
I'd love to feature it in a future Chatterbox newsletter.